Your funnel is one long multiplication fed by two doors. Workshops bring one group, your content brings another, and they meet at the appointment stage. Change any number and everything below it moves too.
White column is what is true today. Orange column is how much better you think each number could get, as a percentage. Rows tagged from your records came out of your sales ledger, ThriveCart and revenue dashboard. Rows tagged not tracked yet are guesses, because nothing in your setup records them.
Swipe the table sideways to see the target columns.
| 5 stages of marketing and sales process |
Where you are now | Where you are going | Total change |
||||||
|---|---|---|---|---|---|---|---|---|---|
| Per month | Rate | Per week | Per day | Improve by | Per month | Per week | Per day | ||
Once your numbers are in, this box names the single change worth the most cash, and what the month looks like if you fix only that.
A fair fight. Every row below gets the same 10% improvement, one at a time, with everything else left exactly as it is today. That way you are comparing how much leverage each number carries, not how ambitious you felt when you filled in the orange column.
You do not need to double anything. Because the stages multiply, a small nudge everywhere beats a huge push in one place, and it is far easier to sustain. These four boxes measure new business only, since that is the part the funnel controls.
A review that ends without a decision is just admiring the numbers. Write the one thing, then close the tab.