Weekly CEO Review, one screen

The 8 numbers that decide your revenue

Your funnel is one long multiplication. Change any single number and everything below it moves too. Type into the white boxes for today and the orange boxes for your target. Every other figure on the page recalculates as you type.

S$

Swipe the table sideways to see the target and increase columns.

5 stages of marketing
and sales process
Current statistics New target Actual %
increase
Cumulative
% increase
#/Month% or S$#/Week#/Day #/Month% or S$#/Week#/Day
White box: what is true today Orange box: your target Shaded: calculated for you Week = month divided by 4. Day = week divided by 5.
What it adds up to

The bottom line, and the one lever

Collected per month now
S$0
.
Collected per month at target
S$0
.
Extra cash per year
S$0
.
Total lift
0%
.
Read new business separately. Your recurring base arrives whether you work or not, so it hides how hard the funnel is working. .
Your one lever

Fill in the table above.

Once both columns have numbers, this box names the single change worth the most cash, and what the month looks like if you fix only that.

Ranked

Every lever, by what it is worth

Each row answers one question. If I moved only this number to target and left everything else exactly as it is today, how much more cash lands this month?

How to read this. The top row is where effort pays best right now. It is not always the number you enjoy working on. If two rows are close, pick the one you can actually move this week.
The lesson

Why small beats heroic

You do not need to double anything. Because the stages multiply, a small nudge everywhere beats a huge push in one place, and it is far easier to sustain. These four boxes measure new business only, since that is the part the funnel controls.

Plus 1% everywhere
0%
.
Plus 5% everywhere
0%
.
Plus 10% everywhere
0%
.
Your targets above
0%
.
Where this came from. A company grew revenue 117% in twelve months by moving seven numbers a few points each. Nothing doubled. Leads rose 20%, three conversion rates rose 3, 7 and 10 points, then they added an upsell and a price rise. Multiplied together that is more than double the business.
Close the loop

One bottleneck, one action

A review that ends without a decision is just admiring the numbers. Write the one thing, then close the tab.

Saved to this browser
Everything stays on this device. Your numbers save into this browser only. Nothing is sent anywhere and there is no login. If you clear your browser data the numbers go with it, so print a copy when a month matters.